Emma Grede

BIO:

• Name: Emma Grede
• Title/Position: CEO & Co-Founder of Good American; Founding Partner & Chief Product Officer of SKIMS
• Industry: Fashion, Retail, Entrepreneurship
• Location: Los Angeles, California, USA
• Age: 42 - (23rd of September 1982)
• Net Worth: Estimated between $320 million and $390 million as of 2024

As seen on Emma Grede’s Instagram and LinkedIn

Emma Grede grew up in East London, raised by her single mother, Jenny-Lee Findlay, alongside her three sisters. Her mother, of English descent, worked at Morgan Stanley, while her father hailed from Jamaican and Trinidadian heritage. Emma had an entrepreneurial spirit from a young age, taking on various jobs like delivering newspapers. She would save money to buy fashion magazines, which became her daily escape. 

At 16, she enrolled at the London College of Fashion but left before completing her degree to pursue hands-on experience in the fashion industry. She began her career at Inca Productions, eventually founding ITB Worldwide, a talent management and entertainment marketing agency, at the age of 26. In 2018, ITB was acquired by Rogers & Cowan, marking a significant milestone in her career. 

While building ITB Worldwide, Emma was always networking with the fashion industry and people in it. During Paris Fashion Week, Emma proposed an idea for a denim company to Kris Jenner, saying she wanted to partner with Khloé Kardashian. In 2016, Emma Grede and Khloé Kardashian founded Good American, a brand emphasizing size, inclusivity and body positivity. The brand made an impressive debut, earning $1 million in sales on its first day. In 2019, she became a founding partner and Chief Product Officer of SKIMS, Kim Kardashian’s shapewear line, further shaping her influence in the fashion industry. 

Beyond fashion, Emma co-founded Safely, a plant-based cleaning products brand, with Kris Jenner and Chrissy Teigen in 2021. Emma Grede made history as the first Black woman investor on Shark Tank and is one of the most powerful black female entrepreneurs today, having cofounded some iconic celebrity brands. She also serves as the chairwoman of the 15 Percent Pledge, advocating for retailers to dedicate 15% of their shelf space to Black-owned businesses.

Career Highlights

Key Milestones:

• 2008: Founded ITB Worldwide, a talent management and entertainment marketing agency.
  
• 2016: Launched Good American with Khloé Kardashian, focusing on size-inclusive fashion.
  
• 2019: Became a founding partner and Chief Product Officer of SKIMS.
  
• 2021: Co-founded Safely, a plant-based cleaning products brand.
  
• 2021: Made history as the first Black woman investor on Shark Tank.
  
• 2024: Joined the 21st series of Dragons’ Den as a guest dragon .
  

Achievements:

• Good American: Achieved $1 million in sales on launch day, pioneering size-inclusive fashion.
  
• SKIMS: Contributed to the brand’s recognition as one of Time magazine’s most influential companies.
  
• Safely: Introduced eco-friendly cleaning products to the market.
  
• 15 Percent Pledge: Advocated for increased representation of Black-owned businesses in retail.
  

Emma Grede Net Worth

As of 2024, Emma Grede’s net worth is estimated between $320 million and $390 million, reflecting her successful ventures in fashion and entrepreneurship . Her wealth primarily stems from her stakes in Good American, SKIMS, and Safely. Additionally, her roles on television, including Shark Tank and Dragons’ Den, contribute to her financial portfolio.

Emma Grede in the News

• August 2024: Emma discussed her journey from a high school dropout to a successful entrepreneur, emphasizing the importance of sacrifice and boundaries in achieving success.
  
• January 2025: Collaborated with fashion designer Kristin Juszczyk to launch Off Season, an apparel brand in partnership with the NFL and Fanatics .
  

Quotes by Emma Grede

“The fashion business only catered to small women or a small segment of the plus-size market. But 64 percent of women are above a size 12. So we reasoned, if you’re going to make products for everyone, you’re going to have more customers,” she says in an interview with PEOPLE.

“I always think about myself as someone who was kind of born leaning in,” she says in an interview with PEOPLE.

“If you really want to start something, be willing to sacrifice. Because my experience of starting businesses has always meant that there’s some type of sacrifice that has to come along with it,” she says in an interview with PEOPLE.

FAQs: Most Asked Questions About Emma Grede