Lisa Price

BIO:

• Name:  Lisa Price
• Title/Position: Founder and President of Carol’s Daughter
• Industry: Beauty and Personal Care
• Location: Brooklyn, New York, USA
• Age: 62 - (18th of May 1962)
• Net Worth: Not publicly disclosed

Lisa Price’s Story

Lisa Price went from a hobbyist mixing fragrances in her Brooklyn kitchen for her dry skin to the founder of a pioneering and trusted beauty brand,  Carol’s Daughter. Today, she is celebrated as one of the most successful black female entrepreneurs and an inspiring woman in business. 

In the early 1990s, driven by her passion for rich scents and natural ingredients, Lisa began crafting homemade lotions and butters. Encouraged by her mother, Carol, she started selling these products at local flea markets and festivals. This laid the foundation for Carol’s Daughter, a brand she named in honor of her mother. 

Lisa’s dedication to creating quality products for women of color quickly gained a loyal customer base. Her big break came in 2002 when she appeared on The Oprah Winfrey Show, leading to a significant boost in brand recognition and sales. 

Over the years, Carol’s Daughter attracted celebrity investors like Jada Pinkett Smith and Jay-Z, further cementing its status in the beauty industry. 

In 2014, Lisa decided to sell Carol’s Daughter to L’Oréal USA. While this move expanded the brand’s reach, it also faced criticism from loyal customers who valued its Black-owned roots. Undeterred, Lisa continued to lead the brand, ensuring its core values remained intact.

In March 2025, she reclaimed ownership, partnering with an independent beauty entrepreneur to steer Carol’s Daughter back to its independent origins. 

Career Highlights

Key Milestones:

• 1993: Founded Carol’s Daughter in her Brooklyn kitchen. citeturn0search17
  
• 2002: Featured on The Oprah Winfrey Show, significantly boosting brand visibility. citeturn0search17
  
• 2014: Sold Carol’s Daughter to L’Oréal USA. citeturn0search4
  
• 2025: Reacquired Carol’s Daughter, returning it to independent ownership.
  

Achievements:

• Celebrity Endorsements: Attracted investments from notable figures such as Jada Pinkett Smith and Jay-Z.
  
• Awards: Received the National Black MBA Association’s Entrepreneur of the Year Award (2000) and the Cosmetic Executive Women Achiever Award (2010).
  
• Philanthropy: Launched the “Love Delivered” initiative in 2021, focusing on raising awareness about Black maternal health.
  

Lisa Price Net Worth

While Lisa Price’s exact net worth isn’t publicly disclosed, her wealth primarily stems from:

• Business Ventures: Founding and growing Carol’s Daughter into a multimillion-dollar brand.
  
• Acquisition: The sale of Carol’s Daughter to L’Oréal USA in 2014. citeturn0search4
  
• Equity Stake: Maintaining an equity stake upon reacquiring the brand in 2025.
  

Lisa Price in the News

• March 2025: Reacquired Carol’s Daughter from L’Oréal USA, returning the brand to independent ownership.
  
• April 2021: Partnered with the Mama Glow Foundation to launch the “Love Delivered” initiative, addressing Black maternal health. citeturn0search1
  
• 2019: Featured in the documentary She Did That, highlighting Black women entrepreneurs. citeturn0search1
  

Quotes by Lisa Price

• “In 1993, encouraged by my mother, Carol, I began creating hair and body products made with love, in my Brooklyn kitchen.” citeturn0search17
  
• “This next chapter? It’s bolder. It’s fearless. It’s about innovation that doesn’t just follow trends but sets them,” Carol says in an interview with Black Enterprise. 
  

FAQs: Most Asked Questions About Lisa Price