Danielle Pierson
BIO:
- Name: Daniella Pierson
- Title/Position: Founder & CEO of The Newsette; Co-founder & Co-CEO of Wondermind
- Industry: Media; Mental Health
- Location: New York, New York, USA
- Age: 30 – (Born August 4, 1995)
- Net Worth: Estimated at $220 million as of 2022

Daniella Pierson’s Story
At just 19, while a sophomore at Boston University, Daniella Pierson identified a gap in the media landscape. She envisioned a platform that would deliver curated content on business, fashion, beauty, and technology directly to young women’s inboxes. This vision led to the birth of The Newsette in 2015, starting with a modest subscriber list of eight. Through relentless dedication, Daniella expanded The Newsette to over 500,000 subscribers by 2022, boasting partnerships with brands like Bumble, Fidelity, and Walmart.
Daniella’s entrepreneurial journey wasn’t without challenges. She faced personal battles with mental health and learning issues, which fueled her passion for creating supportive platforms for women. In 2022, this passion culminated in co-founding Wondermind, a mental fitness startup, alongside actress Selena Gomez and producer Mandy Teefey. Wondermind aims to democratize mental health resources, making them accessible and relatable.
Career Highlights
Key Milestones:
- 2015: Launched The Newsette from her dorm room at Boston University.
- 2020: Recognized in Forbes’ “30 Under 30” list in the Media category.
- 2022: Co-founded Wondermind, focusing on mental fitness.
Achievements:
- The Newsette: Transformed a simple newsletter into a media powerhouse valued at $200 million by 2022, generating $40 million in revenue in 2021.
- Wondermind: Achieved a valuation of $100 million shortly after its launch, emphasizing the importance of mental fitness.
- Recognition: As of 2022, Daniella’s net worth was estimated at $220 million, positioning her among the youngest and wealthiest self-made women of color in the U.S.
Daniella Pierson Net Worth
Daniella Pierson’s net worth is a testament to her entrepreneurial acumen and determination. The majority of her wealth stems from her significant stake in The Newsette, which was valued at $200 million in 2022. Additionally, her co-founding role and equity in Wondermind contribute to her financial portfolio, especially with its rapid valuation of $100 million post-launch.
Daniella Pierson in the News
- August 2022: Featured in Forbes for her remarkable journey, highlighting her status as one of the youngest self-made women of color with a net worth of $220 million.
- October 2022: Announced Wondermind’s impressive $100 million valuation, underscoring the startup’s potential in the mental health sector.
Quotes by Daniella Pierson
“We believe you should work on your mental wellbeing every single day, just like you take care of your body.”
“Nothing brings me as much happiness as building companies.”
“Truly The Newsette, it almost, as if it’s a being that exists by itself, took me there, because every single day that I grew as a writer, as an entrepreneur, every single opportunity that came up, that built every layer of my confidence and truly saved me, if I’m being honest.”
“I knew from a young age that I wanted to be in charge of my own destiny.”
What is Daniella Pierson’s net worth?
As of 2022, Daniella Pierson’s net worth is estimated at $220 million.
How did Daniella Pierson become successful?
Daniella’s success can be attributed to her innovative approach to media with The Newsette, her resilience in overcoming personal challenges, and her commitment to addressing mental health through Wondermind. Her ability to identify market gaps and create impactful solutions has solidified her position as a leading entrepreneur.
How does The Newsette make money?
The Newsette generates revenue through partnerships and advertising deals with brands targeting its substantial subscriber base of over 500,000.
What is The Newsette?
The Newsette is a daily newsletter founded by Daniella Pierson that delivers curated content on business, fashion, beauty, and technology to its subscribers.