Desriee Asomuyide is a mom, founder of Little Omo, and an educational consultant helping places where children live and learn become more diverse. Little Omo is an educational inclusive toy brand that aims to teach little minds about different cultures. She is creating change and cultural diversity through play and engaging activities. She wants every child to feel seen and valued.

“I found that there was a lack of representation within toys and learning materials in the UK and realised there was a gap in that industry but also the education industry as well,” says Desriee Asomuyide.

Find out more about Desriee’s journey.

Q&A With Little Omo Founder, Desriee Asomuyide

1) What inspired you to start Little Omo?

My son Isaiah was the inspiration behind Little Omo, I had a baby shower in late 2019 and was gifted flashcards as one of the gifts, I didn’t know if I was having a girl or boy as I decided to wait till birth. I was excited to open the presents but once I opened this one in particular, I thought how was I going to use this with my child when he/she comes into the world. I found that there was a lack of representation within toys and learning materials in the UK and realised there was a gap in that industry but also the education industry as well.

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2) What is the bravest thing you’ve done while on your entrepreneurial journey?

The bravest thing I have done is start the business with no experience, no funding and no knowledge of how challenging the journey ahead would be. Being an entrepreneur seems like so much fun, because of how social media preserve it and sometimes us as founders because we don’t want to be seen as failures but the failures allow us to grow.

3) What is a non-negotiable in your routine that keeps you focused?

Being able to start my day with prayer, thanking God for my life.

4) What has been your biggest challenge while on this journey?

The biggest challenge has been trying to navigate motherhood and everyday life while trying to grow a business. I was going to say it was the process of starting the business with no experience, but that’s not that bad because once you’ve done it you’re one leg in. Additionally, to running the business and motherhood, making sure I create some time for myself.

5) What advice would you give to other businesswomen or female entrepreneurs?

Make sure to treat your business like you had a 9-5, sometimes we work overtime on our business which is fine but sometimes we can get carried away with doing that throughout the year. At the start of the year, select days that you will take as holiday, this helps you refresh, relax and come back to your business stronger mentally and physically. I found this really worked for me because in the early days I would be burnt out.