Co-founders Lisa Jammal and Brooke Levy are revolutionizing the creator economy with The Social Agent, an on-demand content creation platform that connects individuals and businesses with certified creators who can capture and edit shareable content anytime and anywhere.
Lisa began her journey as a female founder in 2011 when she launched Social Intelligence Agency, one of the first social-native creative agencies that produced global campaigns for leading brands including Disney. Today, she and Brooke are building what they call “the Uber of content creation”, a gig economy for creators that makes professional-quality storytelling fast, simple, and accessible.
As Lisa explains, “AI can deliver quick solutions, but so can we, with the added value of human creativity, storytelling, and connection.”
In this Q&A, the duo shares what inspired them to start, the non-negoitables in their rountie, and the vision driving Social Agent’s growth. They also open up about their challenges and their advice for women founders who are building big, bold ideas of their own.
Discover Lisa Jammal and Brooke Levy’s Inspiring Journey
Q&A with Lisa Jammal and Brooke Levy
What inspired you to start The Social Agent?
Lisa: Inspiration is what I live every day, from the world around me, to the future I imagine, to the constant shifts in how people connect.
That’s where Social Agent was born: in the white space between DIY content and full-scale production, and in the undeniable trend that everyone – from businesses to creators to everyday people – needs trusted, human ways to capture and share their stories.
For more than a decade, I’ve led at the forefront of social media, from live social to brand storytelling. Those years gave me the experience to recognize opportunity and the persistence to build on it. Now, with Social Agent officially launched, we’re just getting started. What drives this business is making sure we stay ahead of how fast technology moves, not just adapting to it, but being inspired by it.
AI can deliver quick solutions, but so can we, with the added value of human creativity, storytelling, and connection. At its core, Social Agent is affordable, on-demand content creation, fast, simple, and accessible.
It’s human-led capture and editing, turning everyday moments into extraordinary stories. More than tech, it’s about people, how we capture moments, how we remember them, and how those moments shape the way we connect with the world.
What is the bravest thing you’ve done while building your app?
Brooke: The bravest choice when building the Social Agent App was to slow down. We paused expansion, took on significant additional work, and extended our timeline to make sure the App aligned with our vision and commitment to quality. Protecting the Client and Agent experience led every decision.
As a founder who strives for perfection, shifting timelines never feels good, but doing it correctly matters more than doing it quickly, and the people who back us respect this philosophy.
Because in the end, building something lasting is not about speed, it is about integrity, and that is what creates real trust.
What is a non-negotiable in your routine that keeps you focused?
Lisa: My routine is built on a few non-negotiables that keep me grounded and let me celebrate the wins along the way. Coffee fuels me, and being present with my kids gives me perspective and patience before the day takes off.
Creativity is my constant – it’s how I live through leading, building, and creating every day.
There’s never a quiet moment in my life, and while some people love that stillness, I love the energy that comes with always moving.
At the core is gratitude, which powers my half-glass-full outlook and reminds me there’s always a way forward.
Brooke: My non negotiable is early morning tennis.
A few times a week I am on the court before the day starts. It resets my brain, steadies my mood, and keeps my body strong enough to handle those 18 hour stretches that come with building an App.
I also love the game. It is social without being draining, it gets me out of my bubble, and it gives me an hour to see real people, move, and laugh before the work sprint begins.
What has been your biggest challenge as female tech founders?
Lisa: The biggest challenge has been carrying it all at once, the build, the people, the execution, and my life as a mother. With Social Agent, there’s no single obstacle; it’s the constant reality that you don’t always know what’s going to hit you next.
In tech, everything takes longer than you think, quick fixes don’t always exist, and yet you still have to move step by step while holding the bigger picture steady.
My vision often runs ahead, but the grind demands patience and alignment in real time. The weight is enormous, but it’s also what drives me because I know exactly what this can become.
Brooke: My biggest challenge has been juggling everything at once.
We raised $2 million while actively building the product, which was essentially a second full time job.
As a mom, I am also the Uber driver for my boys, and often am taking investor and product calls while driving to and from school and all of their activities. Another challenge was time zones: working through the night with our developers in Amsterdam, followed by days with the team in Los Angeles. The stamina required has been enormous, and managing all of it at once has been the hardest part.
What advice would you give to other female entrepreneurs wanting to launch the next big idea?
Lisa: Vision is only the beginning, success comes from pairing it with discipline, persistence, and smart business decisions.
My advice is to start before you feel ready and trust that you’ll figure it out as you go.
Honestly, that is how I have done it! There is no perfect moment, and waiting for validation will only slow you down. I’ve been told “no” more times than I can count, but those moments only fueled me to prove what I already knew.
Surround yourself with people who believe in both you and the business, not just the idea. Protect your energy and your focus, because entrepreneurship takes everything from you – grit, strategy, and the ability to adapt.
And remember, you don’t need permission to create something extraordinary. If you can balance vision with execution, and conviction with patience, you won’t just launch an idea, you’ll build something that lasts!
Brooke: Go for it. “You miss 100 percent of the shots you do not take.” (Wayne Gretzky)
I spent years building businesses for other people and was scared to bet on myself. I kept seeing others benefit from my work and realized that if I did not take the shot, I would never win big.
Many women feel short on time, battle impostor syndrome, or feel safer as a number two. Ignore that noise. Start small if you need to, test your idea, ask for help, and then GO!
Treat rejection as information, not a verdict. Set clear priorities, protect your energy, and build a small circle of advisors who tell you the truth. Keep the customer at the center, track weekly metrics, share consistent updates, celebrate small wins, and keep going. If you have a real problem to solve and the grit to do the work, trust yourself and build it.
How do you define success?
Lisa: Success for me is not a finish line, it is the fuel. I have built three businesses, and every step has demanded emotional intelligence, resilience, and the ability to see possibility where others do not.
Success is purpose. It is taking an idea, willing it into existence, and watching it impact people’s lives, whether that means closing a deal, seeing Social Agent take off, or watching my kids grow in confidence.
That is the kind of success that makes everything worth it.
I do not measure success by competition or by winning in the traditional sense. I measure it by leadership and how you carry yourself when things are hard, how you turn setbacks into momentum, and how you keep others inspired when the path ahead is uncertain.
To me, success is impact, passion, and the thrill of building something bigger than yourself. And I will never stop chasing that.
Brooke: I define success by the people and relationships in my life. It starts with family, being present, connected, and building a life that feels full rather than just busy. Professionally, success means creating something that gives others real opportunity. In our business, that means opening up a new gig economy for content creators to earn, grow, and build careers on their own terms.
I take pride in helping people on my teams become better versions of themselves, giving them the space to work autonomously, gain confidence, and deliver great work because they feel trusted and supported.
The success I hope to eventually achieve is having the freedom and peace of mind to know that what I have built continues to thrive because of the people behind it, and having the security to focus on what truly matters most in life: family, purpose, and joy beyond work.
What’s your long-term vision for Social Agent?
Lisa: The long-term vision for Social Agent is to build not just a platform but a brand that lasts. From day one, we designed Social Agent with a distinct character and identity.
There is something covert and secret service about it, something fun that makes the experience memorable.
Longevity comes from more than technology; it comes from building a brand people trust, recognize, and want to be part of.
At the core, we are about human connection. On demand content creation only works when it is rooted in trust and execution, with Agents showing up, delivering quality, and making content creation simple, affordable, and inspiring. That trust is what sets us apart and what will allow us to scale globally while protecting the role of human creativity in a fast moving, tech driven world.
Looking ahead, the vision is to keep expanding the services, partnerships, and opportunities we offer. Right now, Agents capture and edit content, but the potential goes far beyond that, with deeper integrations for businesses, strategic partnerships that amplify reach and innovation, predictive tools to anticipate demand, new forms of content production, and new ways to connect creators and clients.
It is about building an ecosystem where Social Agent becomes an everyday utility, a cultural brand, and the global standard for trusted, human led content.
What is your favorite book or podcast that has influenced your journey?
Brooke: My favorite book that has influenced this co-founder journey is Relentless by Tim Grover. It explores the mindset of elite performers through three archetypes: Coolers, Closers, and Cleaners. I see myself in the Cleaner. Grover describes a Cleaner as someone who thrives under pressure, trusts their instincts, takes full ownership, and refuses to stop until the outcome matches their standard. They do not chase approval or recognition. They chase results. That mindset defines how I work and how I lead.
I have always been comfortable in chaos. Pressure focuses me. When things fall apart, I find clarity, and when the path is uncertain, I double down.
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