In 2025, we all have hopefully become more conscious consumers. Whether we check our product’s supply chain, and sustainability measures, or are just trying to buy better and less. But, have you ever wondered how you can support female owned brands? You may wonder where you can find women owned businesses and how you can support them.

Statistics show that women owned businesses have grown by 114% in the last two decades, and we want to keep that trend going. Plus, half of all startups in the U.S. are founded by women. From fashion brands to B-corp women owned businesses, we can learn from some of the most inspiring women in business and support their journey.

Plus, they will inspire you to also go after your goals in 2025 and think big.

15 Female Owned Brands You Should Know About in 2025

Female Owned Brands in Fashion

Huha

Founder: Alexa Suter

Not just underwear, undercare.

Huha is making the most basic, under-innovated garment better by using

The brand was born out of Alexa’s own discomfort when wearing ill-fitting synthetic underwear. By combining natural materials with an inclusive approach, her clothing e-commerce brand has become widely loved – who wouldn’t love a sustainable and women-owned brand?

Love, Bonito

Female ecommerce entrepreneur, Rachel Lim

Founder: Rachel Lim

Ready-to-live not just ready-to-wear.

It’s about clothes engineered for women’s real lives: from board meetings to throwing down an Asian squat while rounding up the kids.

Rachel realized no Western brands catered to Asian women’s sizes. Her passion project transformed into a line of clothes built on practicality and femininity.

CUYANA

Founder: Karla Gallardo

Fewer, better

CUYANA offers timeless, leather bags that are made to last. Karla Gallardo was inspired by her childhood in Ecuador and their exemplary craftsmanship and mentality of truly caring for their belongings. She has now built an incredibly successful brand off that exact mentality.

Lifestyle & Wellness Female Owned Brands

Wanderlust + Co

Founder: Jenn Low

Jewelry Kind To Your Skin & The Planet

Jean Louw realized that there wasn’t any affordable jewelry that looked luxurious. So she created a digital jewelry brand from her flat in Melbourne, Australia, that is trendy and affordable.

Beauty Pie

Founder: Marcia Kilgore

Goodbye, crazy retailer markups

The beauty industry can charge up to 12 times what it costs to make a product. Marcia Kilgore was tired of the markups so she created a luxury beauty buyers’ club that sells its own skincare and products at “factory cost” prices in the US and UK for an annual fee of $59. Dubbed the “Netflix of beauty,” Marcia Kilgore has solved a unique problem for women.

Lola

Founders: Alex Friedman and Jordana Kier

Clean ingredients. Gynecologist-approved. Made by women, for all.

Lola makes period and sexual wellness products for women. Lola started as Alex Friedman and Jordana Kier’s passion project, after feeling frustrated by the lack of transparency and awareness around what was in women’s tampons due to FDA regulations. They decided to create high-quality, clean, and transparent products.

Gisou

Founder: Negin Mirsalehi

Bee-powered haircare

Negin Mirsalehi realised just how beneficial her family’s homemade Honey Infused Hair Oil was to her hair, and was inspired to share it with the world. Her brand is now a fan favorite with unique packaging, golden tones, and made by macro influencer, Negin Mirsalehi.

Dieux Skin

Founders: Marta Freedman, Joyce de Lemos, and Charlotte Palermino

Clinical skincare for curious minds.

Dieux’s products are price-transparent, rooted in science, accountable, and responsibly sourced. The three women launched Dieux Skin in September 2020—at the height of the pandemic. The trio realized that they needed to validate what cosmetics can do, and what they cannot do, and undo a lot of harm that the beauty industry does. So, they created a refreshing (in more ways than one) brand that has gone viral.

Female Owned Food Brands

Pop & Bottle

Founder: Jash Mehta

A New Way to Coffee

Women-founded and women-led, Pop & Bottle has oat milk lattes with organic and raw ingredients with no refined sugar in a bottle.

During a morning coffee ritual with her best friend, Jash felt frustrated by the lack of real, raw, and organic ingredients in supermarket-bought coffee. So she decided to shake up the coffee industry in the best way possible.

Partake Foods

Founder: Denise Woodard

From humble beginnings to the future of food.

Partake offers a selection of delicious, allergy-friendly foods that those with and without food restrictions can enjoy and share with confidence.

Created in 2016 by Founder and CEO Denise Woodard, when her daughter was diagnosed with multiple food allergies. Denise is the first black female entrepreneur to raise more than $1 million publicly for a Consumer Packaged Good food startup.

Learn More About Female E-commerce Entrepreneurs Who Thought Out of The Box

Female Owned Brands in Tech & Innovation

The Surpluss

Founder: Rana Hajirasouli

Unlock the potential of surplus resources for profitable and sustainable business growth.

The Surpluss offers a diagnostic program that identifies how much of your resources go to waste and gives you opportunities to exchange them – making sustainability profitable. Rana Hajirasouli is one of the most innovative young female entrepreneurs who is changing how people see and use waste.

Bumble

Founder: Whitney Wolfe Herd

Make the next move.

Bumble is a dating app that helps women make the first move – Bumble has experienced over 1.5 billion first moves.

Whitney Wolfe Herd is an inspiring mompreneur, one of the most popular female entrepreneurs, and a huge advocate for women’s rights – we can draw a lot of inspiration from her and the first moves that she made as a leader in tech.

Canva

Founder: Melanie Perkins

Canva is a free-to-use online graphic design tool.

Canva is now one of the most widely used design platforms today. Canva’s key advantage over rival products from tech giants like Adobe has been its ease of use.

Melanie is a Kite-boarder who was at university teaching design programs when she realized they could be more simple and accessible. She is now one of the most inspiring women in business with an incredibly impressive net worth.

B-corp women owned businesses

Good Tuesday

Founder: Michele Ferron

Get organized – in full color. 100% recycled paper. Made in the U.K.

Good Tuesday is a thriving B-corp brand that creates stationery for people who want to get organized – in full color and on 100% recycled paper.

Michele Ferron’s journey started by selling calendars on Etsy and after her overnight success, she realized she could build a business. Realizing the shift in the stationary business, she focuses on making her business as sustainable as possible, from its environmental approach to a people-first culture.

Find out More About E-commerce Entrepreneur, Michele Ferron’s Journey.

By Sarah

Founders: Sarah and Lauren Murrell

Natural, soothing, restorative skincare for sensitive skin

Sarah and Lauren Murrell are the founders of By Sarah, a brand committed to creating natural skincare for sensitive skin. As a certified B Corp, they are meticulous about ingredient sourcing and quality, staying true to our sustainability values by using clinically studied, ethically sourced ingredients.

The story behind By Sarah began with Lauren’s own cancer journey. Find out more About How Sarah and Lauren Murrell Built a Brand on Sisterly Love.

Dalcini Stainless

Founder: Nita Tandon

Food Storage reinvented

Dalcini Stainless prioritizes your health and the health of our planet with our eco-friendly, chemical-free stainless steel kitchenware.

Nita Tandon soon realized food storage and packaging is the single largest category of waste sent to landfills. Food storage is also the primary pathway for hormone-disrupting chemicals and microplastics to be ingested. She wanted to change those stats, creating durable, low-maintenance, stainless steel food storage containers on the market.

The Best Gifts for Christmas from Women-Owned Brands

If you want to support and empower women this season, choose a gift from a female owned brand and give more than just a gift. These brands have beautiful products that busy moms and women will love – from hair oils to beautiful calendars and planners. They can be used as appreciation gifts for women and the best part is that they are by women.

Discover More Gift Ideas for Busy Moms

More Gifts for Female Entrepreneurs and Businesswomen

The best gifts for female entrepreneurs are creative, have long-term value, and show thoughtfulness. Plus they can help women with self-care, innovation, or staying healthy. Here are some appreciations gifts for women entrepreneurs and businesswomen.

Learn About Loes Daniels, founder of Experiencegift – the parent company of Hotelgift, Flightgift, and now Traingift.

Here Are More Gifts for Female Entrepreneurs That Don’t Suck

Why Exactly Should You Support Female-owned Brands?

Supporting female owned brands and companies is important, they can help women thrive and empower other women to start their own businesses and think about what problems they can solve or create. Together, we can close the gender gap, redefine stereotypes, and champion diversity and inclusion – which is always the goal. These are the best appreciation gifts for women by women.

Interesting in Sharing Your Story? Visit our Contact Page.

What Can We Learn From These Inspiring Female Entrepreneurs?

There is a lot that we can women who have built successful businesses. They are women who have thought out of the box, innovated, and solved societal problems. If you are an ambitious woman, what can we draw from these bold women? While everyone’s journey is unique, here are some common traits and skills they possess that you can cultivate too.

They have confidence and are bold enough to think big
They had a growth mindset and weren’t afraid to fail
They were resilience in the face of adversity and challenges
They set goals and worked hard to achieve them

Find Out More About Inspiring Women in Business’s Message and Net Worth

FAQs About Female Owned Brands

What is a female-owned brand?

A female-owned brand is a business that is at least 51% owned, operated, and controlled by women. This means women are free to control the business, from day-to-day tasks to big operations to strategic decisions and investments.

WBENC Certification is considered the gold standard for women-owned business certification and is accepted by more than 1,000 corporations.

What are B-corp women owned businesses?

Certified B Corporations are led and run by women and the company has also met social and environmental impact as set out by B Lab. A B-corp women-owned company must:

Demonstrate high social and environmental performance
Make a legal commitment by changing their corporate government structure to be accountable to all stakeholders
Be fully transparent and allow information about their performance to be displayed on B Lab’s website.
Be controlled by at least 51% of women

What are the most well-known female-owned brands?

Some of the most well-known female brands include the dating app, Bumble, founded by Whitney Herd. Another well-known brand is the design software, Canva, founded by Australian kitesurfer, Melanie Perkins. Eventbrite also has a female cofounder, Julia Hartz.

How can I support female-owned brands?

You can support female owned brands in multiple ways. Here are a few ideas that you can try:

Buying their products
Reviewing their products
Sharing their message
Educating yourself on women owned businesses
Join events and groups that empower women

How many female-owned businesses fail?

Men and women owned businesses have a similar failure rate and startup mistakes are often commonplace. According to CNBC, 20% of small businesses fail in the first year and 50% do not survive beyond five years. If you work hard, constantly innovate, and are resilient – you can raise your chance of success.

What industry has the most female entrepreneurs?

Women entrepreneurs worldwide are involved in the wholesale and retail sectors.

20% of women entrepreneurs can be found in the Health, Government, Education and Social Services.

Recommended Reading: How to Succeed as a Women in a Male-dominated Industry

How can I start my own business as a female?

If you want to start your own business in 2025, here is what you can do: