Alexa Suter

Alexa Suter

BIO:

• Name: Alexa Suter
• Title/Position: Founder and CEO of Huha
• Industry: Intimate Apparel, Women’s Health
• Location: Vancouver, British Columbia, Canada
• Age: Born in 1991
• Net Worth: Not publicly disclosed

Alexa’s Story

Alexa Suter’s journey began with a personal health challenge that many women face: recurring urinary tract infections (UTIs). In 2017, she realized that synthetic underwear contributed to her discomfort. Determined to find a solution, Alexa embarked on a mission to create underwear that prioritized women’s health without compromising on comfort or style. This led to the birth of Huha Underwear, a brand dedicated to revolutionizing women’s intimates by focusing on breathability and natural materials. 

Prior to launching Huha Undies, Suter dove deep into textile research, uncovering that synthetic fabrics like nylon and polyester trap bacteria and are often treated with toxic chemicals like formaldehyde and resins. Though links to vaginal health weren’t scientifically proven, she questioned their safety. “Why would we use these chemicals if we know they’re bad for our health?” she asked.

Alexa’s ambition was evident early on. Before founding Huha, she established Studio Media, a social media agency that collaborated with notable brands like Jack Daniels, L’Oréal Professional, and Westin Hotels & Resorts. Her experience in digital marketing and storytelling became invaluable as she transitioned into the world of product development and e-commerce. 

Career Highlights

Key Milestones:

• 2016: Founded Studio Media, leveraging her expertise in social media to assist local businesses.
  
• 2019: Launched Huha Undies on Kickstarter, quickly surpassing the funding goal and selling over 1,300 pairs of underwear.
  
• 2020: Recognized as a Top 30 Under 30 by BC Business for her innovative contributions to the industry.
  
• 2025: Featured in Forbes for her innovative approach to intimate apparel and business acumen.
  

Achievements:

• Innovative Product Development: Introduced mineral-infused underwear made from natural, breathable fibers designed to support intimate health.
  
• Media Recognition: Featured in prominent publications such as Forbes, Fashion Magazine, and Vancouver Magazine, highlighting her impact on the intimate apparel industry.
  
• Philanthropy: Committed to promoting women’s health and well-being through sustainable and health-conscious products.
  

Alexa Suter’s Net Worth

While Alexa Suter’s exact net worth remains undisclosed, her wealth accumulation stems from:

• Huha Underwear: As the founder and CEO, Alexa has driven the company’s growth, leading to significant revenue generation through direct-to-consumer sales and retail partnerships.
  
• Studio Media: Her digital marketing agency has collaborated with high-profile clients, contributing to her financial success.
  

Alexa Suter in the News

• March 2025: Alexa was featured in Forbes, discussing the challenges and triumphs of building a distinctive brand in the garment industry and her commitment to continuous innovation.
  
• December 2024: Fashionista highlighted Huha’s mission to create breathable, eco-conscious underwear, emphasizing the brand’s use of tree-derived materials like Tencel and mineral zinc oxide.
  

Quotes by Alexa Suter

“We want to uplift and inspire women to accept and love themselves for who they are.”

“We want our community to feel acknowledged and taken care of.”

“Underwear is something that’s so personal. It’s intimate; it’s the first thing you put on your body every day.”

FAQs: Most Asked Questions About Alexa Suter