Anastasia Soare

Q: How old is Anastasia Soare?

She is 68 years old , born on December 28, 1956.

BIO:

Name: Anastasia Soare
Title/Position: Founder & CEO, Anastasia Beverly Hills
Industry: Beauty & Cosmetics
Location: Beverly Hills, California, USA
Age: 69 - (28th of December 1956)
Net Worth: $740 million (as of June 2025)

Anastasia Soare’s Story

Anastasia Soare went from a Romanian immigrant to a billionaire beauty businesswoman. She and her daughter moved to Los Angeles from communist Romania in 1989, for the “American dream” with little English and few financial resources. “The woman show” inspired her to think big; the host was Oprah Winfrey who she would later meet.

Drawing upon her background in art and architecture, Soare started working at a salon in Beverly Hills and soon realized that none of her clients were grooming their eyebrows. She combined science with beauty to create the perfect arch, a face-defining feature. She introduced the “Golden Ratio” method, a technique inspired by classical art principles, to create the perfect brow shape tailored to individual facial structures.

Her eyebrow-raising approach quickly garnered attention, attracting a celebrity clientele that included Cindy Crawford and Naomi Campbell. By 1997, Soare had established her own salon in Beverly Hills, and in 2000, she launched Anastasia Beverly Hills (ABH), a brand that would revolutionize the beauty industry. In 2018, the company received an investment from private equity firm TPG that valued it at $3 billion.

ABH’s commitment to quality and innovation propelled it to global recognition, making it synonymous with eyebrow excellence and setting new standards in cosmetics.

Career Highlights

Key Milestones:

1989: Immigrated to the United States from Romania.
1997: Opened her first salon on Bedford Drive in Beverly Hills.
2000: Launched Anastasia Beverly Hills, introducing a line of eyebrow products.
2018: Secured investment from private equity firm TPG, valuing ABH at $3 billion.
2023: Featured on Forbes’ “50 Over 50: Lifestyle List,” recognizing her influence in beauty culture.

Achievements:

Pioneered the “Golden Ratio” eyebrow shaping technique, blending art and beauty.
Built ABH into a global brand, with products available in nearly 2,000 stores worldwide.
Expanded ABH’s product line to include eyeshadows, lipsticks, and foundations, maintaining a focus on quality and innovation.
Collaborated with her daughter, Claudia “Norvina” Soare, who serves as ABH’s president and leads product development.
Recognized as one of America’s richest self-made women by Forbes.

Anastasia Soare Net Worth

As of June 2025, Anastasia Soare’s net worth is estimated at $740 million, primarily derived from her ownership of Anastasia Beverly Hills. The brand’s success, bolstered by strategic investments and a loyal customer base, has solidified Soare’s position as a leading figure in the beauty industry. Despite fluctuations in company valuation, ABH remains a significant contributor to her wealth.

Anastasia Soare in the News

Memoir Announcement (March 2025): Anastasia Soare announced the upcoming release of her memoir, “Raising Brows: My Story of Building a Billion Dollar Beauty Empire,” offering insights into her entrepreneurial journey.
Product Launch (March 2024): ABH introduced a new line of inclusive foundation shades, reflecting the brand’s commitment to diversity and representation in beauty products.

Quotes by Anastasia Soare

“Life is like a bank account. Whatever you put in, that’s how much you will get out,” she said to The Project for Women.

“I left behind the only life I ever knew… Then I arrived in a place where I knew no one and couldn’t even speak the language.”

If I want something, I will get it. I am the most ambitious person you have ever met.

“Being asked by Oprah Winfrey to be on her show and do her eyebrows in 2006 – to me, that was like getting an Oscar. It was a stamp of approval from a woman that is incredible. It propelled my career to a different level.”