BIO:
- Name: Hailey Rhode Bieber
- Title/Position: Model, Entrepreneur, Founder & Chief Creative Officer of Rhode
- Industry: Fashion, Beauty, Entrepreneurship
- Location: Los Angeles, California, USA
- Age: 29 - (22nd of November 1996)
- Net Worth: Estimated at $300 million as of May 2025
Hailey Bieber’s Story
From ballet dreams to beauty mogul, Hailey Bieber’s journey is inspiring and a testament to vision, creativity, and hard work.
Born into the Baldwin acting dynasty, she initially aspired to be a professional ballerina. However, a foot injury redirected her toward modeling, where she quickly made a name for herself. Signing with Ford Models, Hailey graced the runways for brands like Ralph Lauren and Tommy Hilfiger and appeared on the covers of Vogue, Elle, and Harper’s Bazaar. She expanded her network, making friends with some well-known celebrities.
In 2018, she married Canadian singer Justin Bieber. She became known in the beauty world with her signature style, ‘bronde’ tresses, and flawless, glazed skin.
In 2022, Hailey launched Rhode, a skincare line named after her middle name. The brand’s minimalist aesthetic and effective products resonated with consumers, leading to rapid growth. By 2025, Rhode achieved $212 million in net sales. In 2025, Rhode was acquired by E.L.F. Beauty in a $1 billion deal.
Hailey’s hands-on approach and clear vision propelled Rhode to become one of the best celebrity beauty brands today and a formidable businesswoman.
Career Highlights
Key Milestones:
- 2014: Signed with Ford Models, marking the beginning of her modeling career.
- 2015: Made her runway debut at the Topshop Unique show during London Fashion Week.
- 2018: Married pop star Justin Bieber, becoming a prominent figure in the entertainment world.
- 2022: Launched Rhode, her skincare brand emphasizing simplicity and quality.
- 2025: Sold Rhode to e.l.f. Beauty in a deal valued at up to $1 billion, retaining her role as Chief Creative Officer and Head of Innovation.
Achievements:
- Recognized as a fashion icon, known for her minimalist yet chic style.
- Built a successful brand, Rhode, from the ground up, emphasizing clean aesthetics and effective skincare solutions.
- Continues to influence and disrupt the beauty industry through her strategic role at e.l.f. Beauty.
Hailey Bieber Net Worth
Hailey Bieber’s net worth is estimated at $300 million as of May 2025. This wealth stems from her modeling career, brand endorsements, and the monumental sale of her skincare brand, Rhode, to e.l.f. Beauty. The deal included $800 million in cash and stock at closing, with an additional $200 million contingent on Rhode’s growth over the next three years. Hailey retains significant influence, serving as Chief Creative Officer and Head of Innovation at Rhode, and as an advisor to e.l.f. Beauty.
Hailey Bieber in the News
- August 2024: Justin Bieber and Hailey welcome their first child, Jack Blues Bieber.
- May 2025: Hailey celebrated the $1 billion sale of Rhode with a lavish dinner, donning a sultry black Saint Laurent mini dress, showcasing her signature minimalist style.
- May 2025: In an emotional revelation, Hailey shared that she “can’t stop crying” after the Rhode sale, expressing gratitude and excitement for future business ventures.
Quotes by Hailey Bieber
“I never want to put my name on something that I don’t love or wouldn’t wear myself.”
“I always had big dreams for the company, and the most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally.”
“I feel like at this very moment in time, my vision has not been more clear to me. I want to expand globally, and I have so many more dreams and goals that I want to be realized.”
“I always try to keep one very feminine quality to my style.”
FAQs: Most Asked Questions About Hailey Bieber
Who is Hailey Bieber married to?
Hailey is married to Canadian pop star Justin Bieber. The couple tied the knot in 2018.
How did Hailey Bieber meet Justin?
Justin and Hailey Bieber met in 2009 through her father, Stephen Baldwin. Their relationship evolved over the years, leading to their marriage in 2018.
Where is Hailey Bieber from?
Hailey was born in Tucson, Arizona, USA.
Why is Hailey Bieber famous?
Hailey is known as a “neobaby” who was born into the Baldwin family. She gained her own fame as a model, working with top fashion brands and appearing on major magazine covers. Her marriage to Justin Bieber and the success of her skincare brand, Rhode, further elevated her public profile. Today, she is known for her chic style, beauty empire, and marriage to one of the most famous celebrities, Justin Bieber.
How much did Hailey Bieber sell Rhode for?
Hailey sold Rhode to e.l.f. Beauty in a deal valued at up to $1 billion, including $800 million in cash and stock, and an additional $200 million contingent on the brand’s growth over the next three years.
What is Hailey Bieber’s net worth?
As of May 2025, Hailey Bieber’s net worth is estimated at $300 million.
