Lucy Henry-Hicks

Q: Who invested in DISSH?

In 2022, Brett Blundy’s BB Retail Capital invested $90 million to accelerate global expansion.

BIO:

Name: Lucy Henry-Hicks
Title/Position: CEO & Creative Director of DISSH
Industry: Fashion & Retail
Location: Queensland, Australia
Age: Not publicly disclosed
Net Worth: Estimated $137 million (2025)

Lucy Henry-Hicks as seen on her Instagram

Lucy Henry-Hicks’s Story

Lucy Henry-Hicks grew up surrounded by fashion. Her mother launched DISSH in 2001 as a boutique clothing store on the Gold Coast. While many fashion labels struggle to survive in a crowded market, Lucy saw an opportunity to transform the family business into a global brand. In 2020, she stepped into the role of CEO and Creative Director, determined to modernize the company’s identity and position DISSH as a bold, trend-setting label for women worldwide.

What makes Lucy’s journey remarkable is her ability to reimagine and transform DISSH for a new era. Rather than simply preserving the past, she led a bold rebrand that modernised the company’s identity, introducing sustainability initiatives, digital-first strategies, and the strategic use of influencer marketing. Her vision extended beyond clothes—she wanted to create a company that stood for women, not just fashion. Today, 94% of DISSH’s team are women, something Lucy is deeply proud of as she continues building not only a profitable empire but also a community where women feel seen, valued, and empowered.

Her rise wasn’t without obstacles. Going head-to-head with global fast-fashion giants meant DISSH had to stand apart. Lucy leaned into authentic storytelling, design-led collections, and uncompromising quality, carving a distinct identity that is effortlessly chic in a saturated, noisy market. That strategy worked. Under her leadership, DISSH has grown from a local boutique into a global powerhouse now stocked across Australia, Europe, and the United States. The brand has also caught the eye of international style icons—Kendall Jenner, Dakota Fanning, and Rochelle Humes are among the celebrities spotted wearing DISSH.

Career Highlights

Key Milestones

2001: DISSH founded by Lucy’s mother on the Gold Coast.
2020: Lucy became CEO and Creative Director, driving a major rebrand.
2022: Secured $90 million investment from retail billionaire Brett Blundy’s BB Retail Capital to fuel international expansion.
2024: Business valued at $150 million, with a flagship Los Angeles store opening.

Achievements

Transformed a family-owned boutique into an international fashion brand.
Led a 94% female workforce, championing women in business.
Expanded into North America, where sales now account for over 25% of DISSH’s revenue.
Recognized by Forbes Australia as one of the most exciting next-generation leaders in fashion.

Lucy Henry-Hicks Net Worth

While Lucy’s exact net worth isn’t publicly disclosed, her fortune is closely tied to the success of DISSH, now valued at around $150 million. As CEO and Creative Director, her wealth stems from:

Business Ownership: Her leadership and equity in DISSH.
Investments: The brand’s $90m capital raise indicates significant investor confidence.
Expansion into North America: Sales growth and the flagship LA store enhance both the company’s and her personal valuation.
Property Investments: In 2024, Lucy purchased a $40 million beachfront property in Queensland, underscoring her financial success.

Lucy Henry-Hicks in the News

Forbes Australia profiled Lucy’s transformation of DISSH into a $150 million fashion empire (2024).
Forbes US highlighted DISSH’s strategy of “breaking fashion’s rules” to succeed internationally, with a quarter of sales now from North America (2025).
RealEstate.com.au reported her $40 million beachfront home purchase, a symbol of her growing wealth and lifestyle as one of Australia’s top fashion entrepreneurs (2024).

Quotes by Lucy Henry-Hicks

“Design always comes first.”

“I’m a big believer that empowered women, empower women so if I, through DISSH and the community we have built around the brand, can make a difference in the lives of other women, to provide support systems that allow them to make choices that are not only good for the family unit but also aligned with what makes them happy, then I’ve done my job.”

“And we hit on something that’s attractive to people everywhere. People in the US and UK love Australian fashion and beauty. We are a creative bunch and people can see that.”