BIO:
- Name: Rachel Lim
- Title/Position: Co-founder of Love, Bonito
- Industry: Fashion, E-commerce
- Location: Singapore
- Age: Born in 1987
- Net Worth: Estimated US$5 million (2024)
Rachel Lim as seen on Love, Bonito
Rachel Lim’s Story
Rachel Lim co-founded Love, Bonito, one of Asia’s most successful fashion brands when she was just 19 years old. Her journey began in 2005 when she started selling pre-loved clothes on a blog shop with two university friends. Seeing an opportunity in the market for affordable, well-fitting clothing designed for Asian women, Rachel and her co-founders started designing their own pieces.
By 2010, Love, Bonito was officially launched, pioneering online fashion retail in Southeast Asia. However, success didn’t come easy—Rachel made the bold decision to drop out of Nanyang Technological University, where she was on a government teaching scholarship, to focus on building her brand.
Her risk paid off. Love, Bonito has since grown into a multi-million-dollar fashion empire with a presence in Singapore, Malaysia, Indonesia, the US, Australia, the UAE, the Philippines, and Greater China.
Today, the brand is celebrated for empowering women through fashion, offering styles that blend confidence, versatility, and cultural relevance. Rachel is an example of a female e-commerce entrepreneur who thought outside of the box.
Beyond fashion, Rachel launched RachReflects, a personal growth initiative that encourages self-leadership, wellness, and community engagement. She also hosts one of the best women in business podcasts, Who We Are.
Her mission extends beyond clothing—she strives to inspire and uplift women globally through meaningful conversations and reflections.
Career Highlights
Key Milestones:
- 2005: Co-founded a blog shop selling second-hand clothes.
- 2010: Launched Love, Bonito, focusing on original designs for Asian women.
- 2016: Named in Forbes Asia’s 30 Under 30 list for Retail & E-commerce.
- 2021: Led Love, Bonito in securing US$50 million in Series C funding for international expansion.
- 2024: Named one of Tatler Asia’s Most Influential for the fourth consecutive year.
Achievements:
- Scaled Love, Bonito into one of Asia’s leading fashion brands.
- Expanded to global markets, including the US, Australia, and UAE.
- Recognized as an advocate for women’s empowerment in entrepreneurship.
- Founded RachReflects, a platform dedicated to personal growth and well-being.
Rachel Lim’s Net Worth
As of 2024, Rachel Lim’s net worth is estimated at US$5 million. Her wealth is largely derived from:
- The global success of Love, Bonito, which has secured major funding rounds.
- Brand partnerships and collaborations.
- Expansion into e-commerce, retail stores, and international markets.
Rachel Lim in the News
- 2021: Named in Tatler Asia’s Most Influential list for her contributions to fashion and female empowerment.
- 2021: Led Love, Bonito in closing a US$50 million Series C funding round to fuel its expansion.
- 2023: Launched podcast Who We Are as an extension of RachelRfelcts
Quotes by Rachel Lim
- “I always just loved to influence and impact people. Be it through education, or be it through the people we appeal to at Love, Bonito,” she said in her interview with the publication.”
- “I knew we had to strike while the iron was hot. And if the business were to fail, back then, I was still young enough to go back to school,” says Rachel Lim on CNBC
FAQs: Most Asked Questions About Rachel Lim
Who is Rachel Lim?
Rachel Lim is the co-founder of Love, Bonito, an entrepreneur, and an advocate for women’s empowerment in business and fashion.
How old is Rachel Lim?
Rachel Lim was born in 1987, making her 37 years old in 2024.
Who is Rachel Lim’s husband?
Rachel Lim is married to Leo Lee, a financial professional. They have two kids together, and she speaks about their relationship on her podcast.
Sources
https://wiki.sg/p/Rachel_Lim_%28Singapore_Entrepreneur%29
https://cnalifestyle.channelnewsasia.com/style/love-bonito-singapore-fashion-rachel-lim-255561
https://celebrity-birthdays.com/people/rachel-lim
https://www.tatlerasia.com/gen-t/leadership/how-love-bonitos-rachel-lim-built-her-fashion-empire
https://www.herworld.com/pov/people/rachel-lim-love-bonito-entrepreneur/
https://www.scmp.com/magazines/style/celebrity/article/3218254/meet-rachel-lim-singaporean-co-founder-love-bonito-she-boasts-multimillion-dollar-net-worth-and-her
https://www.tatlerasia.com/people/rachel-lim
https://wiki.sg/p/Rachel_Lim_%28Singapore_Entrepreneur%29
https://kaizenaire.com/insider/singapore-entrepreneurs/rachel-lim-co-founder-of-love-bonito-a-fashion-revolution-sweeping-southeast-asia/
